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Slacker CEO
Random thoughts of digital brilliance posted on a semi-regular basis.
May
23
2013
Golden Ticket to Second-Chance Sales
Retailers should view an abandoned online shopping cart as an opportunity, not defeat.
May
16
2013
Email is THE Chuck Norris of Digital, Plus CAT PHOTOS!
Are we addicted to email? Our obsession with our inboxes is good news for brands.
May
10
2013
A look under the hood
We explore the often neglected usability issues that deserve the limelight.
May
06
2013
Three strategies for getting brand content
There are three ways a brand can get content: curate content that is out there, create it or find a partner who can help get it.
Apr
25
2013
Everything I know about business I learned in kindergarten
Many of the lessons we learned when we were five years old still hold true today.
Apr
19
2013
Are You a Fan of the Brand, the Person or the Persona?
I think it’s safe to say that many of us follow brands on Twitter or Like a brand on Facebook. Are we fans or followers of the brand, the person behind the brand or the persona of the brand?
Apr
11
2013
Usability Testing: Who, What, When, Where and Why – how it’s done at B|G
An inside look at our usability testing process.
Apr
04
2013
Batman and ... Batman?
Like Batman and Robin or salt and pepper, right-brain thinkers and left-brain thinkers make dynamic duos.
Mar
22
2013
Come on in. The water's fine
Go ahead and dive in ...just make sure your success is measurable.
Mar
14
2013
When responsive design isn’t always the right choice
Be sure you’re using the correct inputs when deciding if responsive design is right for your brand.
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