Do You Like Me?

Creating a relevant social page for a brand isn't as easy as it might sound.

A Critique of Carousels

Our take on why carousels shouldn't be the default way to design a webpage.

Dear brands, makers and hackers are your friends

Brands that invite the makers and hackers into their lair will benefit in a variety of ways.

Golden Ticket to Second-Chance Sales

Retailers should view an abandoned online shopping cart as an opportunity, not defeat.

Email is THE Chuck Norris of Digital, Plus CAT PHOTOS!

Are we addicted to email? Our obsession with our inboxes is good news for brands.

A look under the hood

We explore the often neglected usability issues that deserve the limelight.

Three strategies for getting brand content

There are three ways a brand can get content: curate content that is out there, create it or find a partner who can help get it.

Everything I know about business I learned in kindergarten

Many of the lessons we learned when we were five years old still hold true today.

Are You a Fan of the Brand, the Person or the Persona?

I think it’s safe to say that many of us follow brands on Twitter or Like a brand on Facebook. Are we fans or followers of the brand, the person behind the brand or the persona of the brand?

Usability Testing: Who, What, When, Where and Why – how it’s done at B|G

An inside look at our usability testing process.

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