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Random thoughts of digital brilliance posted on a semi-regular basis.
Email is THE Chuck Norris of Digital, Plus CAT PHOTOS!
Are we addicted to email? Our obsession with our inboxes is good news for brands.
A look under the hood
We explore the often neglected usability issues that deserve the limelight.
Three strategies for getting brand content
There are three ways a brand can get content: curate content that is out there, create it or find a partner who can help get it.
Everything I know about business I learned in kindergarten
Many of the lessons we learned when we were five years old still hold true today.
Are You a Fan of the Brand, the Person or the Persona?
I think it’s safe to say that many of us follow brands on Twitter or Like a brand on Facebook. Are we fans or followers of the brand, the person behind the brand or the persona of the brand?
Usability Testing: Who, What, When, Where and Why – how it’s done at B|G
An inside look at our usability testing process.
Batman and ... Batman?
Like Batman and Robin or salt and pepper, right-brain thinkers and left-brain thinkers make dynamic duos.
Come on in. The water's fine
Go ahead and dive in ...just make sure your success is measurable.
When responsive design isn’t always the right choice
Be sure you’re using the correct inputs when deciding if responsive design is right for your brand.
It’s time for a changeup in the game of marketing
It’s simple, really: You win baseball games by scoring runs. If you find the players who are the best at getting on base, that results in runs.