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Random thoughts of digital brilliance posted on a semi-regular basis.
The Power of Why
As the expectation for more data-driven decision-making grows, the need for effective measurement and analysis has never been greater.
Do You Like Me?
Creating a relevant social page for a brand isn't as easy as it might sound.
A Critique of Carousels
Our take on why carousels shouldn't be the default way to design a webpage.
Dear brands, makers and hackers are your friends
Brands that invite the makers and hackers into their lair will benefit in a variety of ways.
Golden Ticket to Second-Chance Sales
Retailers should view an abandoned online shopping cart as an opportunity, not defeat.
Email is THE Chuck Norris of Digital, Plus CAT PHOTOS!
Are we addicted to email? Our obsession with our inboxes is good news for brands.
A look under the hood
We explore the often neglected usability issues that deserve the limelight.
Three strategies for getting brand content
There are three ways a brand can get content: curate content that is out there, create it or find a partner who can help get it.
Everything I know about business I learned in kindergarten
Many of the lessons we learned when we were five years old still hold true today.
Are You a Fan of the Brand, the Person or the Persona?
I think it’s safe to say that many of us follow brands on Twitter or Like a brand on Facebook. Are we fans or followers of the brand, the person behind the brand or the persona of the brand?