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Random thoughts of digital brilliance posted on a semi-regular basis.
Usability Testing: Who, What, When, Where and Why – how it’s done at B|G
An inside look at our usability testing process.
Batman and ... Batman?
Like Batman and Robin or salt and pepper, right-brain thinkers and left-brain thinkers make dynamic duos.
Come on in. The water's fine
Go ahead and dive in ...just make sure your success is measurable.
When responsive design isn’t always the right choice
Be sure you’re using the correct inputs when deciding if responsive design is right for your brand.
It’s time for a changeup in the game of marketing
It’s simple, really: You win baseball games by scoring runs. If you find the players who are the best at getting on base, that results in runs.
As Seen on TV
As shiny and magical as the agile approach sounds, it’s not something you can acquire with five easy payments.
Websites Are from Mars and Social Media Sites Are from Venus
In every good relationship you have give and take. The same holds true for social media and websites.
Four Pinterest reporting tools worth watching
Pinterest's native reporting tools leave a lot to be desired. Here are four tools we think you should check out.
How to harness the power of Instagram
We share three things CPG brands can do to harness the power of Instagram today.
Confessions of a Serial CRM Dater – aka Four Kinds of Marketers You Don't Want to Be
Brands take heed: we've all had at least one terrible, confusing, non-mutually beneficial CRM relationship. Don't be that sour grape.